Google “freelance copywriter” and you’ll find three kinds of writers for hire: tired old hacks that may generate response but have zero conceptual ability, unemployed journalists pretending to know advertising, and former agency copywriters who can write conceptual ads, but wouldn’t have the slightest idea or interest how to write a compelling direct mail letter or 300-page website. I can do all of these things. With my eyes closed.

I learned to be a reliable freelancer by working with so many bad ones. When I farmed out work at Ogilvy and other agencies, I got burned on a regular basis… freelancers blew deadlines, didn’t return calls, turned in work that didn’t match the caliber of creative in their portfolio, showed up late, disappeared for days, and submitted outrageously inflated invoices. I saw a major opportunity to provide a much higher level of service (and take more vacation time.) So I turned in my corporate American Express card became a freelancer myself. And the phone hasn’t stopped ringing since. Here’s why….

• I'm fast - I always turn in copy before it's due
• I'm punctual - I'm always on the dot for meetings
• I can ramp up quickly on any project, even the geek stuff
• I estimate jobs fairly and bill honestly
• I only present work that is on-strategy
• I will always over-deliver and give you more than you expected
• I keep clients abreast of my whereabouts so you'll never wonder where I am
• I never juggle more than a few clients at a time
• I never pretend to know something when I don't
• I am always enthusiastic, even about the driest products
• I can take credit for all of the concepts and copy you see on my site
• All it takes to get me going is a Diet Coke