Alexandra C. Watkins
alexandra@alexandrawatkins.com
Loft: 415.552.7741
Purse: 415.420.5741

2005 'til I win the lottery • Eat My Words
Create clever ads, names and promotional ideas for food and beverage clients.

1998 to 2004 • Freelance Copywriter
Created witty ads, postcards, websites, direct mail, names and promotions for a range of consumer and B2B clients. Recent projects include creative assignments for Lipton Tea, Gap, Good Guys, Dole, OpenTable.com, Frito Lay, Muata wine, Mani Pedi Nail Spa, and Apple.

1983-1998 • Suck-up Agency Copywriter (Various Agencies)
I spent 15 years as a copywriter at major agencies in San Francisco, Seattle and Los Angeles, including Ogilvy and GMO. (Same Hell, different curtains.) Back then I worked on brands including Kia, Microsoft, Budget Gourmet, Mighty Dog, AAA, Xerox, Teleflora, Club Disney, Sonicare, Intel, Pacific Bell Voice Mail and Barbie for Girls (as opposed to Barbie for Boys).

• 2006 Loft featured on HGTV’s “Small Space: Big Style”
• 2005 Touched the Burning Bush on Mt. Sinai in Egypt, the 30th country I’ve visited
• 2004 Traveled to Libya (and quoted about it in the New York Times travel section)
• 2004-05 Volunteer, Merck Trivalent Adenovirus Serotype 5 HIV-1 Vaccine (I’m HIV -)
• 2003 Nine-month sabbatical in Australia, Bali, New Zealand and Fiji
• 2003 Loft featured in glowing article in the San Francisco Chronicle
• 2002 Invented Snarfles organic dog biscuits
• 2001 Producer, Loft Tour 2001 for Rebuilding Together
• 2001 Featured guest on Ultimate Kitchens on the Food Network
• 2000 Paid to write hate mail to The Man Show
• 1999 Paid to eat Ghirardelli chocolate and write about it
• 1999 One Show Finalist for Logitech.com
• 1999 Clio Award, One Show and CA awards for Dockers.com
• 1999 - 2001 Founder and Producer, Tails of the City 1.0 and 2.0
• 1999 - 2001 Board President, Destination Foundation
• 1998 California AIDS Ride 5 top fundraiser ($14,003)
• 1995 Grand Prize, Aveda's "50 words or less" Makeover Contest
• 1994 First Prize, Seattle Weekly Personal Ad Contest “Double Your Luck with Twins”
• 1988 Created the first line of retro greeting cards and have more than 300 in print
• 1986-1992 Various Volunteer Positions, AIDS Project LA